Monday, September 3, 2012

Multimedia PWS

The readings from this week will help me to rewrite my professional writing story for multimedia purposes. The handout combined with the chapter in our book will allow me to design my story to be straight-forward and to the point. The handout talks about the kinds of stories that a storyteller should focus on and the details surrounding the telling of that story that a writer should pay attention to.

Chapter three in our book details billboard design and how to capture the attention of an audience through how you present a story. I can combine the lessons from both readings, the visual and the organizational qualities, to create a well-developed multimedia story.

Because I can't expect to be able to convince every single person of the message I am getting across, I will have to choose a specific audience and then model every aspect of my story for the purpose of getting their attention. This is true both in writing and if I make my story into a graphic design. The visual hierarchy and grouping used in billboard design is the same idea as the hierarchy and flow of events in story organization.

The handout makes the point that we are all already story tellers, and in class we have already written our stories. Now we have to apply what we learn about what makes a good story, what aspects such as values, vision, lessons and other approaches, to include, and transform our stories into different media.

The handout also talks about how most people don't notice you unless you are asking them for something, which comes across negatively. As a result, people don't primarily know you by your better side. In response to that commentary, my job is to present my story in a way that gets people's attention and insists that they look at the "better side" of my story.

Billboard design helps with such content organization, making you think about what to design as the primary attention-getter and centering all other details around that in a way that makes sense to a viewer. Billboard design, though slightly more simple than written storytelling, forces you to encompass all of the important aspects of a story into the design.

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