Don't Make Me Think! (Chapters that will help our online viral marketing campaign)

Chapter Two
How we really use the Web

Our goal for a viral marketing campaign is to get people to read our page and be excessively interested in it. For that, we have to do several things, including increasing usability. If our page is dense and cluttered, no one is going to care how cool the pens are that we are talking about. We need to highlight important parts and consider the fact that when people read online pages, they only scan them. This web presence should be targeted at every person, meaning the majority of people who are rushed and click-happy when browsing the web. 

Chapter 8
"The Farmer and the Cowman Should Be Friends"

This is one chapter that really targets what we are doing - a team project. We all are very creative people, or we would not have made it this far in the class. At some point, we are going to have very different ideas about how we want to design our site or promote our service, and we may want to punch each other in the face or at the very least not come to a conclusion many people are happy about. Hopefully, by following the advice of this chapter, we will be able to avoid the question of personal preferences and focus on what the reader needs in context with a particular page or media site. After all, our viral marketing is supposed to target the public and meet their needs, not ours. (This is not a problem right now, I just hope we don't pass through our group's honeymoon phase)

Chapter 9
Usability testing on 10 cents a day

This chapter talks about how to figure out what works. Of course, we can't have a successful viral marketing campaign without knowing what gets our audience's attention, but we don't have money to conduct large-scale research. What we will need is a larger army. So maybe we use our friends as a focus group or a live audience for our video recording, get them on board, and have other people starting to promote our videos. We will most likely need to test several versions of things to ensure our video goes viral. Though this chapter is more about usability mistakes, I can take from it tactics that help test effectiveness on an audience.