I used the web application Storify to play with ways of constructing a useful web presence for our group pen story. Storify integrates social media tools to allow the user to generate one large story to share on many sites at once. I'm not too sold on this tool, but I think it will be useful if we need to do a quick blast.
Some other sites I have used in the past may work a bit better, even though they are typically used for marketing and PR purposes. PitchEngine is the most amazing tool I have yet to find on the web. You can basically create an entire media kit using this online tool and blast it through to social media as well. I would like to try to incorporate this tool in this unit production even though it isn't listed under our class's unit production tools.
Hootsuite is another social media tool that is used to connect all your social media sites onto one central "desktop" area. You can then generate stories for all of the sites in one place. This is similar to Storify, but I'm not sure that you create a heading or add tools in the same way.
Each of these tools are useful in different ways, but I think I like PitchEngine the most when it comes to generating a professional image for Ink, Inc. We plan on fabricating elaborate stories about pens and their importance, and we need a professional website to do so. With PitchEngine, we can essentially create our entire brand and get the word out about who we are and what we stand for. We can add our "company's" boiler plate and integrate our message with all of our corresponding social media tools. This will help expand our web presence both out on the Internet and on the WVU server.
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